COMPETITIVE EVENTS

OVERVIEW

The MVDECA competitions program trains our members, perfecting their writing, speaking and presentation skills. Both events have a wide array of sub categories that require a strong understanding of Finance, Marketing, Hospitality and Business administration. Here at MVDECA we strive to train our members to be #1 in the world.

PRINCIPLES

Principles events are events for first year members only. All four Principles events focus on the foundations of business while introducing concepts from DECA’s four main career clusters: finance, hospitality, marketing, and business management. These events serve as the foundation for all other competitive events

Event Name Event Description Participants
Principles of
Business Management
  • most general Principles event
  • focuses on operational and legal aspects of business
  • covers human resources, law, economics, and global trade
  • 1 Individual
    Principles of
    Finance
  • introductory level finance event
  • covers accounting, banking services, corporate finance, insurance, securities, and investments
  • focuses on demonstrating knowledge rather than making decisions
  • 1 Individual
    Principles of
    Hospitality
  • introductory level hospitality event
  • covers restaurants, hotels, travel, and tourism
  • focuses on demonstrating knowledge rather than making decisions
  • 1 Individual
    Principles of Marketing
  • introductory level marketing event
  • covers marketing communications, marketing management, marketing research, merchandising, and selling
  • focuses on demonstrating knowledge rather than making decisions
  • 1 Individual

    TEAM DECISION MAKING

    Team Decisions Making events are team roleplay events that involve 2 members working together during the presentation. Teams receive 30 minute to break down a case study and create a solution for the problem at hand.

    Event Name Event Description Participants
    Business Law
    and Ethics
  • focuses on application and analysis of ethics
  • covers law, including contracts, product liability, employment, and business ownership
  • Team of 2
    Buying and
    Merchandising
  • focuses on distribution channels, or how the product gets to the customer
  • covers forecasting, planning, buying, displaying, selling, and customer service
  • situations are generally business management with a focus on inventory
  • Team of 2
    Financial Services
  • a finance umbrella event
  • focuses on applications of finance in the business world
  • situations include financial decision making, financial services marketing, and accounting
  • Team of 2
    Hospitality Services
  • covers hospitality and marketing
  • focuses on application of concepts in a hotel or food and beverage environment
  • situations include customer service, pricing, and marketing
  • Team of 2
    Marketing Communications
  • a marketing umbrella event
  • focuses on connecting a customer to a business
  • situations generally require competitors to create a marketing plan for a business
  • Team of 2
    Sports and
    Entertainment Marketing
  • covers marketing and management
  • focuses on application of marketing concepts in a sports and entertainment environment
  • situations generally require the creation of a marketing plan for a sporting location
  • Team of 2
    Travel and Tourism
  • covers hospitality, marketing, and management
  • focuses on application of concepts in a travel and tourism environment
  • situations include customer service, pricing, and marketing
  • Team of 2

    SERIES EVENTS

    Individual Series events are individual role-play events in which competitors receive a 10-minutes of preparation period to discuss the given topics in the roleplay and provide a solution to the given problem. The 13 Individual Series events cover a wide range of topics centered around DECA’s four main clusters: finance, hospitality, marketing, and business management.

    Event Name Event Description Participants
    Accounting
    Applications
  • very technical event
  • focuses on financial analysis and decision-making
  • 1 Individual
    Apparel and
    Accessories Marketing
  • covers business activities within the clothing industry
  • focuses on application of marketing and management
  • situations include retail, wholesale, and manufacturing
  • 1 Individual
    Automotive
    Services Marketing
  • covers business activities within the automotive services industry
  • focuses on application of marketing and management
  • situations include auto dealers, service stations, and auto-parts stores
  • 1 Individual
    Business
    Finance
  • combines business management and finance
  • focuses on applications of finance in the business world
  • situations include financial decision making, financial services marketing, and economics
  • 1 Individual
    Food
    Marketing
  • combines marketing and management
  • focuses on human resources management within a food business
  • situations generally involve human resources, but can also involve marketing and sales
  • 1 Individual
    Hotel and
    Lodging Management
  • covers hospitality, marketing, and management
  • focuses on application of concepts in a hotel environment
  • situations include human resources, employee conflict, and government regulation
  • 1 Individual
    Human Resources
    Management
  • covers business management and law
  • focuses on employee and communication issues in a company
  • situations include customer service, pricing, and marketing

  • 1 Individual
    Marketing
    Management
  • covers marketing and management
  • focuses on application of concepts in a non-retail environment
  • situations vary greatly, so general business knowledge is crucial
  • 1 Individual
    Quick Serve
    Restaurant Management
  • covers marketing, management, and hospitality
  • focuses on application of concepts in a fast food environment
  • situations generally involve the creation of a marketing plan
  • 1 Individual
    Restaurant and Food
    Service Management
  • covers marketing, management, and hospitality
  • focuses on application of concepts in a restaurant environment
  • situations generally involve the creation of a marketing plan
  • 1 Individual
    Retail
    Merchandising
  • covers marketing and management
  • focuses on application of concepts in a retail environment
  • situations require specific knowledge of retailing procedures and marketing
  • 1 Individual
    Sports and
    Entertainment Marketing
  • combines marketing and management
  • focuses on application of concepts in a sports environment
  • situations generally require the creation of a marketing plan for a sporting location
  • 1 Individual

    OPERATIONS RESEARCH

    Operations Research events consist of a written business plan and a presentation. Operations Research events are focused around selecting a company and creating a business plan to modify the way the company presents itself. Participants will take the role of hired consultants of a single-unit or independent operation and will conduct research about the company

    Event Name Event Description Participants
    Business Services
  • centers around researching and creating a plan to rebrand a business
  • potential businesses include human resources, information technology, services, and any miscellaneous businesses
  • Team of
    1 to 3
    Buying and Merchandising
  • centers around researching and creating a plan to rebrand a business
  • potential businesses include retail and wholesale businesses for consumer goods
  • Team of
    1 to 3
    Finance
  • centers around researching and creating a plan to rebrand a business
  • potential businesses include banks, credit unions, accounting firms, investment firms, and any other financial services businesses
  • Team of
    1 to 3
    Hospitality and Tourism
  • centers around researching and creating a plan to rebrand a business
  • potential businesses include hotels, eateries, travel, and tourism businesses
  • Team of
    1 to 3
    Sports and Entertainment
  • centers around researching and creating a plan to rebrand a business
  • potential businesses include any sports or entertainment related businesses
  • Team of
    1 to 3

    ENTREPRENEURSHIP

    Entrepreneurship events consist of a written business plan and a presentation. In entrepreneurship events, participants will take the role of current business owner or entrepreneur, and will transform a business idea into a realistic, functional business. Entrepreneurship events incorporate a wide variety of business concepts, from finance to marketing.

    Event Name Event Description Participants
    Innovation
    Plan
  • competitors propose a product/service and research feasibility
  • general entrepreneurship event
  • focused on idea generation and market research
  • Team of
    1 to 3
    Start-up
    Business Plan
  • competitors propose a product/service and create a plan to implement it
  • general entrepreneurship event
  • focused on market research, operations, marketing, and financial projections
  • 1 Individual
    Franchise
    Business Plan
  • competitors propose a new location of an existing franchise
  • subset of ENPI
  • 1 Individual
    Independent
    Business Plan
    • competitors propose a product/service and create a plan to implement it
    • general entrepreneurship event
    • focused on market research, operations, marketing, and financial projections
    Team of
    1 to 3
    Business
    Growth Plan
  • must own your own business to compete in this event
  • centers around creating a plan to expand your own business
  • focuses on expansion through marketing, franchising, and licensing
  • Team of
    1 to 3
    International
    Business Plan
  • plan focuses on implementing a product/service idea in a foreign country
  • pitch to an investor from the United States
  • Team of
    1 to 3

    MARKETING REP

    Marketing Representative events consist of a written business plan, a presentation, and a written test. Like Team Decision-Making Events, the test will be taken individually, but the presentation and the plan will be submitted as a team. A Marketing Representative event is focused on creating a promotional campaign for a certain business. Participants will take the role of external marketing consultants, and like Operations Research events, will gain experience interacting with real businesses.

    Event Name Event Description Participants
    Advertising Campaign
  • general marketing representative event for any business
  • competitors create a short, non-seasonal advertising campaign
  • Team of
    1 to 3
    Fashion Merchandising
    Promotion Plan
  • focuses on fashion-related businesses
  • competitors create a short, seasonal promotional plan
  • Team of
    1 to 3
    Sports and Entertainment
    Promotion Plan
  • focuses on sports or entertainment-related businesses
  • competitors create a short, seasonal promotional plan
  • Team of
    1 to 3